Alzheimer's Australia has launched a national advertising campaign to encourage Australians to reduce their risk of developing dementia.

Our Mind your Mind advertising campaign with the message ‘Brain exercise may help reduce your risk of Alzheimer’s’ will appear as Community Service Announcements in television, radio and print media across Australia.

Brain exercise reflects Mind your Brain – one of Alzheimer’s Australia’s seven Mind your Mind signposts developed to help people reduce their dementia risk.  Research shows that taking part in more mentally challenging activities is associated with a lower risk of developing dementia.

Watch the Mind your Mind TV CSA on YouTube

Listen to the Mind your Mind radio CSA (Media File, 5.03MB)

Thank you to our supporters

Alzheimer’s Australia gratefully acknowledges the support of the following people and organisations:

Joseph Portelli (Jay P) for writing the song Think ahead to go ahead for the campaign and providing the music and lyrics to us for no charge.  We sincerely thank Jay P for his significant commitment to Alzheimer’s Australia through his music.

IOOF for their generous funding to enable the development and production of our community service announcements.

Grand Pacific Tours for their generous funding to enable the development and production of our community service announcements.

The Bundy Agency for producing and distributing the television ad and for the significant hours they committed to the campaign.

Mitchell Communication Group for their advice and support of our Mind your Mind campaign.

David Legge for sharing his voice and producing our radio ad.